On this very first day of 2018 I am very glad to release this very first post!
2018 has just started and as usual, a new year is the opportunity to take a fresh start. It is the opportunity to actually change. It is time for everyone to stop dreaming and start doing. Care more, do more, give more, read more, and travel more.
For me 2018 is a chance to launch this blog and start changing. I’ve always been obsessed with fashion and design in general, and I’ve been reading blogs and following instagram accounts for years. However, as years passed, I’ve become more and more aware of the ethical and environmental issues brought up by fast-fashion. It is time to stop turning a blind eye to the negative impacts that fast consumption has on our world.
I do love fashion, so much! I do love clothes and trends. I am fascinated by the power of appearance and how your looks can change the impression people have of you. Clothes are a way of communicating who you are.
But the reality is, nowadays, the fashion industry is the second largest polluter in the world, second only to oil. There are around 40 million garment workers in the world; they are some of the lowest paid workers on the planet and 85% of them are women whose human rights are constantly violated.
We are all part of the system and we should all take responsibility for its disastrous consequences. Let’s start now! Step by step, we can make small changes and adjustments. On this blog you will find posts about trends, style, brands and much more, as on any other fashion blog, but always with an ethical and eco-friendly approach. It is way easier than people think to purchase in a more ethical way and to be stylish at the same time.
The movie The True Cost perfectly depicts how serious the situation is and the growing concern about the fashion industry and its effects on our planet and people. I strongly recommend you to watch it and to start 2018 bearing it in mind! I will soon post an article about it. Stay tuned!
Wishing you all a happy new year full of amazing new adventures xx